June 04, 2013 – FOR IMMEDIATE RELEASE
Steve Jackson Games, the legendary hobby game developer and publisher, has engaged Surge Licensing, Inc. of Teenage Mutant Ninja Turtle and Axe Cop infamy to develop the Munchkin® series of games in both merchandising and entertainment, as their exclusive global licensing agent.
"Munchkin is a juggernaut, rolling over everything in its path and growing larger and larger each year as it collects ravenous fans. Keeping the constantly-expanding Munchkin series in print is a full-time challenge; the game keeps flying off store shelves," said Steve Jackson Games' COO, Philip Reed.
Written by Steve Jackson and illustrated by John Kovalic, Munchkin® "captures the game play of a total dungeon adventure without all the stupid role-playing stuff." Steve Jackson Games, along with its partners in over a dozen countries, has sold almost five million Munchkin® games and accessories globally, making the game a growing presence in pop culture.
"Watching the Munchkin® brand grow over the years and continue to be the essential humor-based card game, we at Surge can't wait to offer their fandom everything from action figures to 'Munchkin Babe' Halloween costumes," exclaims Surge's President, Mark Freedman.
Surge initially plans to expand the game and fan experience through key licensed partnerships, certainly to include toys, collectibles, apparel, accessories, and Halloween costumes.
Steve Jackson Games, based in Austin, Texas, has been publishing games, game books, and magazines since 1980. Its best-selling game is Munchkin, with well over 3 million copies of the games and supplements in print worldwide. Other top sellers are GURPS (the Generic Universal RolePlaying System), Zombie Dice, and Illuminati. Past hits have included Car Wars and Toon. Steve's very first game, Ogre, originally released in 1977, drew almost a million dollars' worth of Kickstarter support in 2012 for a super-deluxe edition to be released in the fall of 2013.
The company news page, the Daily Illuminator (sjgames.com/ill/), is the oldest continuously running blog on the Internet.
For more about Steve Jackson Games, visit us at www.sjgames.com.
Surge is an IP incubator, which identifies IP and grows brands into multi-platformed entertainment and product licensing programs. Through simultaneous merchandise licensing and entertainment development, Surge nurtures brands while maintaining their core value and enhancement of the fan experience. Est. 1986, Surge is a pioneer in developing multi-media strategies to merchandising/licensing, through the targeted marketing of unique/compelling entertainment. Historically Surge has challenged conventional practices by venturing into non-traditional areas, developing a number of pop culture's great iconic properties, namely Teenage Mutant Ninja Turtles®.
Mark Freedman, President
Surge Licensing, Inc.
Phil Reed, COO
Steve Jackson Games
(512) 447-7866 | firstname.lastname@example.org