June 23, 2014: Batman. Bazooka Joe. Coca-Cola. It's The Vegas Licensing Show!
After Origins last week I spent one day at home before rushing out to Las Vegas for the Licensing Expo, a massive convention where licensors (people who own cool stuffs) and licensees (people who make cool stuffs) meet to work deals, trade stories, and generally plot global domination. This is the place to go if you want to discuss making awesome things using almost any character or brand on the planet. Batman. Coca-Cola. Transformers, Scooby Doo. Star Wars. Strawberry Shortcake. Hello Kitty. And, obviously, many more.
So why would I visit such a show? Well, so far I've had formal meetings with:
I consider the show a complete success, but I'll leave it for all of you to decide how this trip worked out for us . . . later. Much, much later. When? Well, I need to get home and trade mail and calls with a few of the companies I chatted with before it's time to get into any of the specifics about what may or may not be on our schedule for 2015 and 2016.
Catch me at a show and I may just give you a few hints.
-- Phil Reed
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