Daily Illuminator

March 16, 2017: GAMA Trade Show: Store Owners Hang Out With Us So You Don't Have To

This week is the annual event that helps game store owners know what neat stuff they can put on shelves for gamers to buy. And for SJ Games, this year's GAMA Trade Show is going really well! The event, in Las Vegas for 2017, has seen a lot more discussions about upcoming titles and a lot less gambling than the location would suggest.

But that's okay. We prefer games where losing is free. 


Tuesday, the start of the show, brought two big events geared toward letting store owners in on our secrets, so they can bring them to customers. First, our CEO, Phil Reed, gave two presentations, both to packed rooms, about our upcoming releases (like Munchkin Curses, Munchkin Shakespeare, and Munchkin Pathfinder 2 – Guns and Razzes), what we're working on (Car Wars Sixth Edition and Munchkin Collectible Card Game, for starters), and what we offer retailers (like our Batman: The Animated Series Dice Game playmat promotion, and lots of event support). He let them in on a few new projects, too, which we will be telling the public about soon!


Second, we had a party. A BIG party. In a penthouse. Which sounds crazy, but in reality, nobody got crazy, but lots of people got free early copies of Munchkin Curses (out in April) and Munchkin Wonderland (coming to game stores in June) to take back to their stores. Some of the retailers even learned to play the Munchkin Collectible Card Game, which our developers are still hard at work on. It's the third year of our penthouse party, and I believe the word for it is "infamous."

Wednesday, we talked to lots of game news outlets (like Boardgame Geek) about our new and upcoming titles, like Ghosts Love Candy and Batman: The Animted Series Dice Game. Later, we played those games with our retailers at the big game night! We'll be recording even more content today, with reporters from the Dice Tower

Now, we understand that not all game stores have representatives here at GAMA. So if your FLGS didn't make it to Vegas, but you want to be sure they have all the info they need to bring your community the best from SJ Games, just let them know to sign up for our retailer newsletter using our Store Finder!


Oh, and tell them they missed out on The Octopus Mishap* at our party.

* Editor's note: There was no octopus mishap, nor even an octopus. Our parties are really awesome, though. 

-- Ariel Barkhurst

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