Advertising on Pyramid

As of March 2, 1999

Pyramid is the gaming hobby's hottest voice! We're gamers' online source for game reviews, source material and background information for all kinds of game systems. We cover card games, computer gaming, miniature systems and wargaming. Our industry news is updated when it happens, and new reviews and articles are posted every Friday.

We currently offer two kinds of ads on Pyramid. The first is a banner ad which appears at the top of articles, chat pages, and discussion boards. Banner advertising on the Pyramid site is $25 per 1000 impressions, with a minimum order of $50 (2000 impressions). One "impression" means one person viewed your ad. Banners will display on pages across the site (in a random rotation with other banners), and each advertiser will also be listed in our index of advertisers page. In addition, banners will be displayed on sample article pages, where non-subscribers can examine (at no charge) the first few paragraphs of any articles in our archives.

The second kind of ad is a cover ad. This is a special ad that runs for one week on the Pyramid "cover" page, from Friday to the following Thursday. Cover ads are also archived with that issue's cover, so in effect a cover ad lasts forever, but it will get most of its traffic during the first week. We do not rotate cover ads; there is only ONE slot for each week. Cover ads are $200.

Specifications:

Banner ads may be 468 pixels wide x 60 pixels high, or smaller, and the image must be 25Kb or less. Cover ads may be 125 pixels wide x 225 pixels high, or smaller, and the image must be 35Kb or less. Format may be GIF or JPEG, 72dpi RGB color. Animated gifs are accepted if they are under the stated byte limits.. Java applets and Javascripts are not accepted.

You must provide the banner art. We also offer banner ad creation services, for a one-time fee of $100; this fee does not include the ad rate, only the banner ad creation. You will own the ad after we create it, and are free to reuse it on other sites.

If you don't currently HAVE a website, but still want to advertise on Pyramid, we can prepare a web page (based on your existing print advertisement or promotional flyer) and host it for you, for the duration of your ad. Pricing is $100 and up, depending on what you want.

Terms:

Ads are payable in advance. You can use our secure online form to place your advertising order, or contact:

Once we receive your payment and artwork, your ad will be placed on the Pyramid site within 2 business days. At the end of your ad term, you will receive a report showing the duration of your ad (when it was uploaded and when it expired), a count of the actual clicks on your ad, and the calculated click-through ratio.

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