Industry News

Stevens-Led Group To Publish Dragon, Dungeon, Star Wars Insider Magazines

Wizards of the Coast, Inc. announced they have reached an exclusive publishing agreement with Paizo Publishing, LLC to produce top gaming magazines Dungeon Adventures and Dragon. In addition, Paizo will take over management of the Star Wars Fan Club and will publish Star Wars Insider. Paizo Publishing, LLC is a new entertainment publishing company that will be operated by noted longtime publishers and hobby enthusiasts Johnny Wilson and Lisa Stevens. Financials terms of the deals were not disclosed.

Lisa Stevens, CEO of Paizo Publishing, LLC, will become the new president of the Star Wars Fan Club. Stevens is a game industry pioneer who helped start both White Wolf and Wizards of the Coast. Her career at Wizards ranged from Sales, Marketing, and Production to Vice President of Event Marketing and included a stint as Brand Manager for the Star Wars Roleplaying Game. Stevens said she started working on this deal in December of 2001. The deal is a licensing arrangement, she said, because trademark issues kept Wizards of the Coast from giving up ownership of the titles. As a result, Wizards of the Coast retains approval rights on issues of Dragon and Dungeon before they can be published.

Dragon magazine is an industry standard, a multiple-time winner of the Origins Award for Best Professional Magazine, and has been inducted into the Adventure Gaming Hall of Fame. It will publish its 300th issue later this year . . .

This article originally appeared in the second volume of Pyramid. See the current Pyramid website for more information.




Article publication date: July 8, 2002


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