Daily Illuminator

December 3, 2014: My Latest Book About Toys Now On Kickstarter

I've made no secret of my fascination with the toy industry, and especially the toys of the eighties, so it should come as no shock that I've written a new book about action figures of the eighties. Specifically, I've written a new book about the marketing tricks used to promote action figures during the eighties. With image contributions from others, as well as material from my own collection and too many years reading books and absorbing the toy scene, this new book -- titled Each Sold Separately -- came together beautifully and is now on Kickstarter. I've got a small team of fellow toy bloggers reviewing the text and offering suggestions, and thanks to the support of so many action figure fans the book has met its funding goal. Yay!

The next step is to wait for the project to close (on December 12), and then finalize the last details before shipping the files to the printer.

I don't get enough time for personal projects, so it's quite rewarding (and exciting) to take another idea from concept to the finish line.

Now it's time I get back to work on next year's new games.

-- Phil Reed

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